leading.

O3 is a customer experience consultancy that helps enterprise organizations build cohesive and impactful experiences across their entire customer journey. As a member of the senior leadership team, I lead the team responsible for connecting business strategy and user needs to deliver innovative, impactful, and delightful experiences for our clients

• Oversight of the UX practice and team of researchers and designers to transform digital experiences and create meaningful experiences for our clients

• Helped to earn and establish strong working partnerships with clients like Ironman, the White House Historical Society, Cencora, Essity, and American Family Insurance

• Built collaborative partnerships with Figma and Miro to provide ongoing testing and feedback loops to optimize their product design + usability

• Create thought leadership content, delivered through lunch and learns, industry conferences, company website, and social media platforms

FS Investments is a global alternative asset manager dedicated to delivering superior performance and innovative investment solutions. In my roles, I elevated the design function into an independent department while expanding oversight to include product ownership of the website, content strategy, social media, and advertising.

• Started in-house design function for the business; recruited for and hired a multi-disciplinary team of UX, brand, + editorial talent

• Led design + product strategy for an internal tool designed to create a seamless selling experience for the sales organization, increasing overall team efficiency 

• Served as product owner and design lead for a refined corporate website experience, crafted to meet the needs of our advisors and their clients

• Governance lead and product owner for other secondary websites, all social media, advertising, and marketing collateral, achieving higher brand visibility and engagement

• Developed and delivered a strategic plan to build the brand + team to support the growth of the firm

Board service for the professional association for design. Under my term as President, we launched a scholarship fund, supporting local design students by awarding financial assistance to pursue their education. Previously served as Vice President and In-house Director, launching the in-house initiative and conference, and Membership Director.

SIG is a privately held global trading and technology firm valued at over $500B. I joined to build and scale their first in-house creative team, establishing a unified brand vision and transforming design across the enterprise.

• Established an in-house design studio that elevated quality while reducing dependence on external agencies and partners

• Orchestrated a comprehensive global brand refresh spanning trading, sales, private equity, and corporate functions

• Directed the evolution of digital platforms, including employee intranet and the corporate website

• Led strategic communication initiatives that strengthened employee engagement across the firm

Delaware Investments (now Macquarie) is an asset management firm providing mutual funds and institutional investments. I joined the firm to build their first in-house design function from the ground up, transforming visual strategy across retail, retirement, and corporate marketing.

• Delivered $1M+ first-year savings by transitioning from external agencies to a high-performing in-house design team

• Scaled the team through strategic hiring and mentorship to meet the demands of the rapidly growing business

• Elevated brand consistency by partnering with institutional marketing to evolve and standardize visual and verbal guidelines

• Led creative direction for successful launches of Pennsylvania and Hawaii state 529 college savings programs