I build teams that grow into the next generation of leaders. Teams that earn a seat at the table and keep it.
The proof
VP of AI Strategy + Consulting, leading the consulting practice and helping enterprise creative, marketing, and UX teams put AI to work within Cella's broader talent and consulting offering. Getting teams from talking about AI to using it in the work, with the roles, skills, and process changes that make it stick.
As a member of O3's senior leadership team, I oversaw the UX research and design practice, scaling a multidisciplinary team to redesign how enterprise clients in technology, healthcare, and fintech serve their customers. Built strategic partnerships with Figma and Miro to alpha test new product features.
Built the in-house design and content department from the ground up, scaling a multidisciplinary team to support brand, digital product, and marketing. Led cross-functional product and brand strategy as product owner for key digital platforms, and cut annual agency spend from $6M to under $900K.
Established SIG's first in-house creative studio, saving $300K+ a year in agency spend and leading brand transformation across trading, sales, private equity, and corporate divisions. Directed the redesign of the corporate website and internal communications systems.
Built and scaled the first in-house design team at Macquarie, delivering $1M+ in annual cost savings while standardizing brand strategy across retail, retirement, and institutional investment channels. Led creative direction for major product launches including state-sponsored 529 college savings programs.
Launched a permanent student scholarship program and produced two sold-out regional design conferences.
Beyond the office
Teaching
I teach interaction design + AI-enabled design at ArtCenter, preparing students for an AI-native future where design drives strategy. Previously served on Faculty Council.
Mentoring
As a top 50 global mentor on ADPList for four years, I helped designers through career transitions, portfolio development, and leadership growth.
Community
President Emeritus of AIGA Philadelphia. I helped launch the annual student scholarship fund and produced two sold-out design conferences. Member of Figma's Education Advisory Board. Design Advisory Board at Moore College of Art. Mentor for UT Austin McCombs post-grad UX program.
Speaking
On AI-enabled design, leadership, and organizational transformation. The stuff I'd send a smart friend.