Designer, teacher, people person.
I've spent my career where those three meet. VP of AI Strategy + Consulting at Cella, educator at ArtCenter, based in Los Angeles.
At Cella, I lead the consulting practice, helping enterprise creative, marketing, and UX teams put AI to work. My core thesis: design has always been meant to solve strategic problems. AI just gives that more range.
I built the first design team from scratch three times: Macquarie, SIG, FS Investments. Same job every time: give design a real seat in the business.
I teach interaction design and AI-native practice at ArtCenter College of Design. Also past President of AIGA Philadelphia, where I launched the chapter's in-house initiative and helped bring its design scholarship fund to life.
Whether I'm leading a strategy engagement or teaching a room of students, the job is the same: helping people do the thing they already know they should.
- Based in
- Los Angeles, CA
- Currently
- VP, AI Strategy + Consulting, Cella
- Teaching
- Adjunct Professor, ArtCenter College of Design
- Community
- AIGA Philadelphia, President Emeritus
Figma Education Advisory Board
Occasional insights.
No spam, just the good stuff.
On AI-enabled design, leadership, and organizational transformation. The stuff I'd send a smart friend.